In this article, we will share Digital Marketing ideas for SMEs. Small businesses often have a tight marketing budget to work with, which makes promoting their business a challenge. That is why we have decided to share ideas that enable you to market your business without spending any (or much) money.

1.  Create a free Google My Business account:

A Google Business Profile has become one of the most effective free marketing strategies available especially for local businesses. This free listing allows your business to show up on Google Maps. But for your Business Profile to show up higher on Google Maps or local results, you need to optimize your Business Profile, and to optimize it, you need to have verified ownership of it—which is done through your Google My Business account.

2.  Engage on social media:

Increasing social media engagement and building a community online is a free way to grow your small business while expressing your brand’s personality and building trust with your audience. Create business accounts and participate in the big social media sites—Facebook, Instagram, LinkedIn, Twitter, YouTube, and more.

Directly dialogue with followers to express your brand voice and garner more engagement and request feedback. Whatever your motivation, make sure you are regularly active and proactive on the social media accounts you create.

3.  Do Email marketing:

Email marketing is a great way to get new visitors engaged with your business, as well as maintain relationships with your existing customers. It is one of the most reliable ways to achieve a strong return on your marketing investment.

Get new website visitors to sign up for your newsletter by offering a bonus, coupon/discount, or anything else for subscribing. Slowly nurture your subscribers via email until they are ready to become paying customers.

4.  Create data-rich infographics:

Infographics are a powerful marketing tool. They’re visual eye candy, easy to digest, and people love to share them, so they’re a great way to drive up referral traffic and links. Hiring a designer to make you a high-quality infographic can hit your wallet hard, but you can make your own on the cheap with free tools like Canva, Adobe’s free vector kits, or any other free tool.

5.  Start a Blog & Publish quality content:

Content marketing is another highly effective marketing tactic that doesn’t require a huge budget. Think writing isn’t your strong point? Remember, good content helps educate your audience through simple, easy-to-understand language. So don’t try to be fancy, just share your expertise!

Small businesses use blogging to drive traffic to their website, increase user engagement, improve their online visibility, and strengthen their overall SEO. It’s a completely free way to promote your small business online, through articles about your business and useful information your potential clients are seeking.

For more help with quality content, you can hire a freelance writer from freelancing platforms such as Fiverr.com, UpWork.com, etc. at affordable prices. These writers are the best and work on your guidelines and given timelines. The prices start from as low as $5.

For help with the quality content write-up, here is the link to a freelance writer on Fiverr.com: https://www.fiverr.com/s2/3c92c1acd1