Let’s get this out of the way: if you’re looking for flashy effects, you won’t find it in Bordertown & Co.’s new music video for “Backroad King.” What you will find is the guys, sweating, locked in, and ripping through one of the most authentically raw country-rock songs of the year.

“Backroad King” is a full-throttle shot of small-town adrenaline — and the video is exactly what it needs to be: tight shots, no filler, just the band doing what they do best. No distractions, no over-editing — just amps, grit, and jamming like their instruments owe them money.

It’s refreshing, honestly. In a time when so many videos feel like a TikTok stunt reel, Bordertown & Co. just play the damn song. And because the song hits so hard — those crunchy guitars, the stomping rhythm, the vocal grit that feels more lived-in than performed — the stripped-down visual only makes it feel more real.

This isn’t a band trying to impress anyone. It’s a band that knows exactly who they are — and who they’re playing for. “Backroad King” is a shout-out to the misfits, the restless, and the ones who’ve spent a few too many nights chasing nothing down backroads with the windows down and the music way too loud.

And when you watch the video, you don’t feel like a fan — you feel like you’re in the room with them. You can practically smell the gear, hear the click of the pedals, and taste the sweat-soaked chaos that’s about to get loud.

This is country-rock at its most honest: blue-collar, beer-stained, and unapologetically loud.

WATCH VIDEO HERE > https://youtu.be/W9kQEBXwT3o?si=SWyMKbfdnO3fRJRG