Brand-new creative marketing and video production agency aims to bring “playful professionalism” to Finnish brands.

HELSINKI, Finland, August 2025 marks the official launch of Veykee, a Helsinki-based creativemarketing and video production studio founded by 20-year-old entrepreneur Joni “Pessi” Pesonen. A former ice hockey standout in Finland’s junior leagues, Joni set aside a promising sports career tobuild a creative business. Originally from Vaasa and now based in Helsinki, he built an audience ofmore than 30,000 followers during his hockey years and pivoted into production after stepping awayfrom competitive play.

Veykee evolves from Pesonen’s earlier company, Pessi Media, with a bold new identity designed toincrease visibility and accelerate growth in the Finnish marketing scene. The rebrand is driven by adesire “to do things differently,” Pesonen notes, offering more than typical video content byemphasizing storytelling and results. Early Veykee projects already include high-end brand videos forclients like SOKOS Hotel Royal and technology firm Adiabatix, as well as event coverage for sportsbrand Warrior.

“Creative marketing in Finland is all about cutting through the noise with memorable stories,”Pesonen explains. “We built Veykee to be a playful but purposeful partner for our clients, not justanother production company.” The name Veykee itself comes from the Finnish word “veikeä”,meaning playful, charming, and curious. As the company website explains, Veykee was born “fromthe need to do things differently”. “Our team is rento mutta tuloshakuinen, leikkisä muttakunnianhimoinen relaxed but results-driven, playful yet ambitious,” the site notes.

This dual character, playful professionalism, underpins Veykee’s brand essence. The studio’s Finnishtagline “Veikeästi vakavasti otettu” (loosely, “Seriously taken with a playful twist”) and its motto“Tosissaan, muttei totisesti” (“Serious about our work, but not about ourselves”) reflect a confidentyet lighthearted approach. In practice, Veykee promises “exceptional video quality” and creativity onevery project, crafting content that captivates audiences without losing sight of business goals.

Veykee’s services span the full gamut of modern marketing. According to the launch blog, the studioproduces branded videos, short-form social clips, production packages, and even complete videomarketing. But above all, Veykee “builds stories that work in social media, campaigns, sales, and themind,” which ensures each video not only looks great but also serves a brand’s larger strategy. Theportfolio highlights speak for themselves: the team has delivered polished brand films for SOKOSHotels and TTGreen, promotional content for Warrior sports events, and many more. Theseexamples underline Veykee’s growing reputation for high-end video production in Helsinki thatmeets global standards.

Veteran creative talents has joined Pesonen’s youthful vision. For example the founding teamincludes industry veteran Mikko Tamminen, a longtime Finnish sound designer and music producerwhose work adds decades of experience to Veykee’s bench. Together, the young founder and seasoned professionals balance fresh ideas with proven know-how. This blend of energy andexpertise aims to reassure Finnish CEOs and marketing managers, Veykee is both innovative andreliable. As Pesonen likes to say, the studio takes each brand story “seriously, but not totisesti(self-seriously), we want our clients to have fun while achieving results.”

“Veykee isn’t just a new name; it’s a new attitude,” says Pesonen. “I chose the name because itsounds like the Finnish word ‘veikeä,’ that mischievous, curious spirit we want in everything. Ourmotto, ‘Tosissaan, muttei totisesti,’ really sums it up: we take our clients and their goals seriously,but we keep the process fun. We believe Finnish brands deserve top-quality video production anda partner who brings energy and creativity to every project.”

Looking ahead, Veykee’s founder envisions expanding the studio’s reach across Finland’s marketinglandscape. The company aspires to become a go-to video marketing Finland agency for ambitiousbrands that want to stand out with video-driven marketing. Plans are already underway to grow theteam and invest in even more advanced production equipment. Veykee also signals interest inbroader collaborations: the studio hosted a recent hockey-themed event, blending founderPesonen’s sports roots with brand storytelling.

For Finnish business leaders interested in creative marketing and video production, Veykee offers aclear invitation: bring us your story, and we’ll make it memorable. The company’s friendly,down-to-earth style is summed up on its website: “Every brand has a story that deserves to be seen.We make sure it’s remembered too”. Potential clients are encouraged to book a meeting (even justfor a virtual “coffee talk”) to discuss visions and budgets, just as Veykee promises. The first contact iseasy and human.

Founded in 2025 by entrepreneur Joni “Pessi” Pesonen, Veykee is a Helsinki-based creativemarketing and video production studio. Veykee is a brand of Pessi Media Oy, combining youthfulenergy with veteran expertise. We specialize in high-quality brand videos, social media videos, andfull video marketing productions. Inspired by the Finnish word veikeä (playful, spirited), our motto is“Tosissaan, muttei totisesti.” Veykee helps Finnish companies tell their stories with memorablevisuals and creative strategy. Learn more at veykee.fi/blogit/veykee-launch and veykee.fi. Connect on Instagram @veykee.fi and LinkedIn at veykee-fi.