Joe Jackson, professionally known as Joe Black or J Black, was raised in Hell’s Kitchen, a gritty West Side neighborhood of New York City that often goes unnoticed. The same area has produced celebrated artists such as Alicia Keys and Lisa Lisa of Cult Jam. Coming from African American roots, Joe was surrounded by diverse musical influences from an early age. Hip hop became his foundation, shaped by the lyrical mastery of icons like 2Pac, Nas, Jay Z, Big Pun, and Eminem. Their influence helped refine his wordplay and ignited his passion for poetry driven rap and expressive flows.

Joe’s journey was marked by serious challenges. A false armed robbery charge resulted in a year of house confinement, a period he transformed into focused artistic growth. During this time, he founded Hell’s Kitchen Entertainment, a label created to give his community a platform and to highlight the overlooked poverty that exists just blocks away from Midtown’s glamour and high rises.

In 2016, Joe experienced a profound personal loss with the passing of his mother. The tragedy pushed him deeper into his craft. Supported by family, close friends, and longtime friend NBA player Joakim Noah, he dedicated himself to long studio sessions and creative refinement. His momentum grew rapidly online, including early appearances in WorldStarHipHop’s A Day in the Life series. His solo rendition of Lisa Lisa’s Take You Home surpassed eight million views.

By 2021, Joe Black reached a major milestone when his single Motorola climbed to number seven on the Billboard charts. The track gained further exposure through its inclusion in the film Beyond the Rush, expanding his audience nationwide.

Known for his sharp lyricism and emotionally driven storytelling, Joe Black blends raw street narratives with broad appeal. He continues to evolve as a rapper and songwriter, with his latest release You Were Wrong drawing attention from industry insiders. With high profile collaborations across New York and a growing catalog of enduring music, Joe Black remains deeply connected to his roots while representing Hell’s Kitchen with pride.