Inside Troy and Zeruiah’s Journey From Reality Television to Multi-Business Entrepreneurs

In an era where social media often blurs the line between reality and performance, Troy and Zeruiah have built their audience in a different way. They did not create carefully crafted online personas or chase viral trends. Instead, they invited people into their real lives, allowing authenticity to become the foundation of everything they do.

Today, the Syracuse, New York-based couple has evolved beyond reality television into entrepreneurs, executive producers, business owners, and media personalities, building multiple ventures while continuing to share their journey with a loyal audience of more than 170,000 followers across Facebook, Instagram, TikTok, and YouTube.

Their story demonstrates how genuine relationships, business ambition, and resilience can create opportunities that extend far beyond television.

From Reality Television to Real Business

Many viewers first met Troy and Zeruiah through WE tv’s Life & Love After Lockup, where their relationship unfolded before a national audience.

Rather than allowing reality television to define their careers, the couple used that visibility as a starting point for something much bigger.

Today, they serve as Executive Producers and cast members of Beyond Reality, an unscripted docuseries streaming on Makin’ Magic Network through Roku, Apple TV, and Android devices.

Unlike traditional reality programming, Beyond Reality gives audiences a closer look at the everyday experiences of entrepreneurs balancing marriage, family, business, and personal growth. Their latest season includes multi-city filming, new business collaborations, and the celebration of their fifth wedding anniversary, offering viewers an authentic look at the next chapter of their lives.

Building Businesses Together

Away from the cameras, Troy and Zeruiah have developed a growing portfolio of businesses that reflects their entrepreneurial mindset.

Together, they own High Class Tactical Cleaning, a commercial cleaning company based in Syracuse that is expanding toward MWBE certification while participating in an elite five-entrepreneur mentorship program focused on securing larger commercial contracts.

For the couple, entrepreneurship is about creating long-term stability while building opportunities that extend beyond entertainment.

Their business journey also highlights the importance of partnership. Rather than pursuing separate careers, they have intentionally built companies that allow them to work alongside one another while leveraging their individual strengths.

Empowering Brands Through ZMJ Designs

In addition to the family’s commercial cleaning business, Zeruiah leads ZMJ Designs, a full-service branding and digital agency serving businesses throughout Central New York and beyond.

The agency offers website and app development, brand identity design, grant writing, strategic partnerships, and digital marketing solutions designed to help entrepreneurs strengthen their visibility and grow their businesses.

Her work reflects a broader passion for helping other business owners transform ideas into recognizable brands while navigating today’s increasingly competitive digital marketplace.

Supporting Music Through Top of the Bag Entertainment

Music remains another important part of the couple’s expanding portfolio.

Troy performs professionally under the name Don Colione, while Zeruiah serves as his manager through Top of the Bag Entertainment, the family’s music publishing and artist management company.

From overseeing publishing rights and BMI registration to coordinating career decisions across music, television, and film, the company represents another example of how the couple continues building businesses around their shared vision.

Their collaborative approach allows every venture to support the others, creating a business ecosystem centered on creativity, ownership, and long-term growth.

Growing Their Influence Beyond Television

As their audience continues to expand, Troy and Zeruiah are increasingly collaborating with brands looking to connect with engaged communities through authentic storytelling.

Recent partnership initiatives include collaborations with Fiyori Vodka, while additional sponsorship opportunities continue to grow alongside the production of Beyond Reality.

Unlike many creators who rely on manufactured online content, the couple has built their following by sharing real experiences, genuine conversations, and the everyday moments that resonate most deeply with audiences.

That authenticity has become one of their greatest business assets.

More Than Reality Personalities

While television introduced Troy and Zeruiah to a wider audience, their long-term vision extends well beyond entertainment.

They are building businesses.

Managing brands.

Creating content.

Supporting music careers.

Developing strategic partnerships.

Growing companies together while continuing to share the realities of marriage, entrepreneurship, and family life.

Every new venture reflects the same philosophy that has guided them from the beginning: success is built through consistency, partnership, and staying true to who they are.

Writing the Next Chapter

Five years into their marriage, Troy and Zeruiah continue proving that reality television can be the beginning of a story rather than its destination.

Through High Class Tactical Cleaning, ZMJ Designs, Top of the Bag Entertainment, and their ongoing work on Beyond Reality, they have transformed public recognition into a diversified entrepreneurial platform that continues to evolve.

As they expand their businesses, develop new partnerships, and reach even larger audiences, Troy and Zeruiah remain focused on what first connected people to their story: a real relationship, authentic experiences, and a shared commitment to building something meaningful together.

Follow Troy and Zeruiah

Instagram: @troyandzeruiahlife

YouTube: @TheRealTroyZeruiah